Almost every blogger wants to blog visitors who come to take an action ..

Most of the bloggers use one word to convince readers to take this action. They use this word because other bloggers use it.

Do you know what that word?

“Subscribe”.

One and a half weeks ago I had a sudden realization. The word “Subscribe” generally relate to costs or money. Think about that for a second, made me .. jarring, especially if you’ve spent the last few months or even years incessantly asking your readers to subscribe.

What Does It Mean to Subscribe?

Here is the definition of “subscription” of two online dictionaries.

Dictionary.com: “to pledge, as by signing an agreement, to give or pay (a sum of money) as a contribution, gift, or investment.”

Merriam-Webster.com: “to write (one’s name) underneath.”

Whether you are absolutely clear with your word choice? When you ask your readers to subscribe, if you ask them to do a virtual version of their writing under the name? Or you ask them to agree to pay you some money?

You want your readers to sign up for free service?

You need to make it absolutely clear to these people that it cost no more than a few seconds to get valuable content delivered directly to them via RSS or e-mail.

Word Association

The percentage of readers who misunderstand what you mean when you ask them to subscribe to a large extent depends on your niche.

RSS reader that knows what the user might not be confused by the terminology, but most of the web do not know about RSS

I have found that a good measure of agility blog readers are split between the RSS and e-mail subscribers – the higher the percentage of RSS subscribers, more intelligent readers.

While you may think the majority of site visitors the younger generation, they are not familiar with RSS.

From what I hear from other bloggers, readers who are less “familiar with the internet” think “subscribe” will take their money. They think paying to get something.

Major theories! Now Back It Up

Once I have the enlightenment, I switched the text of the “Get Jobs by RSS.” to “Get Jobs by E-mail”

I immediately see the results.

The graph indicates the trend at the click of RSS feeds and e-mail me subscribe button for 8 days before the change, and 8 days after the change. My subscription rate has risen 254% since I made the change, and 66% of new subscribers are e-mail subscribers.

This is consistent with my hypothesis that people who misunderstand the word “subscribe” are the same people who will choose the e-mail over RSS. Although they may not be so familiar in the web world, it is still very valuable readers ..

This is important in all of copywriting that you avoid jargon is not clear, even if it’s not jargon to you.

Words Make a Difference

OK, so I have not proved that the reader is actually related to the word “subscribe” to pay the money. The only way to prove that is by reader surveys.

But I believe I have shown that very small changes in the choice of words based on the theory can have a significant effect on the action.

These results are important, and changing one word in my blog has given outstanding results.

When readers visit my site, I now invite them to “Get Jobs by E-mail.”

How would you change your choice of words to increase your subscription rate?

How to Increase Your Blog Subscribers Up to 254%